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Sunday, October 19, 2008
Coca-Cola: Building a Better Design Machine?
Pretty cool article about Coke's "Design Machine" that has increased efficiency in creating localized ad collateral and reduced overall expenses by over 30%. This will likely become a hot trend and we will see lots of ad agencies and consulting firms offering to create these systems for other large mega-brands in the next few years....
Labels:
advertising,
marketing
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